StartUP

Included in this Episode:

Buying radio:

• What radio station will work best for me?
• What information do I ask my sales rep for?
• What information do I keep?
• What are coverage maps and why do I need to see them?
• When is the best time to buy radio?
• What time of the day is the most expensive to buy?
• Are the rates negotiable?
• Do I have to buy specific times?
• How many commercials do I have to buy?
• What if a station I’m on changes it’s format?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

The important first steps:

• Identifying your dream customers.
• The importance of tracking down your target audience.
• What NOT to say to media sales reps about your dream customers.
• The only time it’s OK to buy the media you like.

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.