Included in this Episode:
Buying radio:
- What radio station will work best for me?
- What information do I ask my sales rep for?
- What information do I keep?
- What are coverage maps and why do I need to see them?
- When is the best time to buy radio?
- What time of the day is the most expensive to buy?
- Are the rates negotiable?
- Do I have to buy specific times?
- How many commercials do I have to buy?
- What if a station I’m on changes it’s format?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
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