13May
Included in this episode:
Buying Radio:
- How long should I advertise?
- What is tactical advertising?
- What is maintenance advertising?
- What is extra value? Or value added?
- What is trade advertising?
- Which media reps do I listen to?
- What is co-op advertising?
- What can my media sales reps do for me?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, copywriting, franchise spots, maintenance schedules, media reps, pre-produced radio spots, radio advertising, radio commercials, radio spots, strategic schedules, trade advertising, writing radio ads, writing radio spots
16Apr
Included in this Episode:
Radio commercials:
- Should I use 30-second or 60-second radio spots?
- Who should do the production?
- Does it matter who voices the spot?
- Who can help me with a great radio spot?
- What information goes into an ad?
- What is a motivational spot?
- What is an image spot?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: 30- second spots, 60-second spots, choosing the best radio spot, dubs, radio commercials, write to your dream customer, writing radio spots
