StartUP

Included in this Episode:

More About Print Advertising:

• What type of print should I use?
• What’s the difference in dailies, weeklies, and free shoppers?
• Should I use coupons?
• What should a coupon do?
• What will make my coupons better?
• Can coupons be too good?
• What should I offer in a print ad?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

Print Advertising:

• Should I advertise in print?
• What size print ad should I buy?
• How do I figure the cost of a print ad?
• What is a column inch?
• Do I have to design my own ad?
• What is a proof?
• Who is responsible for proofing?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.