13Nov
Included in this Episode:
My Book:
- What’s in your book?
- How can your book help me?
- Can the information in your book save me money?
- Can it save me time?
- How is your book different from other advertising books?
- Why did you write it?
- Did you write your book for small business owners like me?
- What forms of media does it cover?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: ad agencies, advertising, advertising help, advertising without an agency, buying radio, buying TV, help from advertising agencies, how to buy media, media ads, Outdoor billboards, print, transportation ads
23Apr
Included in this Episode:
Buying radio:
- What radio station will work best for me?
- What information do I ask my sales rep for?
- What information do I keep?
- What are coverage maps and why do I need to see them?
- When is the best time to buy radio?
- What time of the day is the most expensive to buy?
- Are the rates negotiable?
- Do I have to buy specific times?
- How many commercials do I have to buy?
- What if a station I’m on changes it’s format?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: buying radio, coverage maps, dream customers, formats, radio audience, radio contracts, radio dayparts, radio demographics, radio formats, radio rate cards, radio schedules, target audience
