StartUP

Included in this Episode:

My Book:

• What’s in your book?
• How can your book help me?
• Can the information in your book save me money?
• Can it save me time?
• How is your book different from other advertising books?
• Why did you write it?
• Did you write your book for small business owners like me?
• What forms of media does it cover?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!

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Included in this Episode:

TV Commercials:

• How long should my TV ads be?
• What are the available lengths?
• How can I make the most of my TV ad?
• Can I use more than one length at one time?
• Do I have to be present at editing?
• Can I save money by being at the editing?
• How much text do I use?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

More About Print Advertising:

• What type of print should I use?
• What’s the difference in dailies, weeklies, and free shoppers?
• Should I use coupons?
• What should a coupon do?
• What will make my coupons better?
• Can coupons be too good?
• What should I offer in a print ad?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

Print Advertising:

• Should I advertise in print?
• What size print ad should I buy?
• How do I figure the cost of a print ad?
• What is a column inch?
• Do I have to design my own ad?
• What is a proof?
• Who is responsible for proofing?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

More about Outdoor Advertising:

• What is considered a good location for an outdoor billboard?
• How much text should go into a design?
• How do I know what the traffic flow is by any board?
• Are neon colors best?
• How long does paper last?
• Is there a difference is an illuminated board and a non-illuminated board?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.