19May
Included in this episode:
Get Help:
- Where can I get help with my advertising?
- What will an intern do for me?
- Are interns free?
- What would my responsibilities be for an internship?
- What if I only need a web site built?
- What can my media sales reps do for me?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
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Tags: advertising, help with advertising, hosting interns, interns, media interns, media sales reps, newspaper ads, outdoor advertising, outdoor designs, print layouts, radio ads, Radio scripts, TV ads, where to get help with advertising
13May
Included in this episode:
Buying Radio:
- How long should I advertise?
- What is tactical advertising?
- What is maintenance advertising?
- What is extra value? Or value added?
- What is trade advertising?
- Which media reps do I listen to?
- What is co-op advertising?
- What can my media sales reps do for me?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, copywriting, franchise spots, maintenance schedules, media reps, pre-produced radio spots, radio advertising, radio commercials, radio spots, strategic schedules, trade advertising, writing radio ads, writing radio spots
23Apr
Included in this Episode:
Buying radio:
- What radio station will work best for me?
- What information do I ask my sales rep for?
- What information do I keep?
- What are coverage maps and why do I need to see them?
- When is the best time to buy radio?
- What time of the day is the most expensive to buy?
- Are the rates negotiable?
- Do I have to buy specific times?
- How many commercials do I have to buy?
- What if a station I’m on changes it’s format?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: buying radio, coverage maps, dream customers, formats, radio audience, radio contracts, radio dayparts, radio demographics, radio formats, radio rate cards, radio schedules, target audience
16Apr
Included in this Episode:
Radio commercials:
- Should I use 30-second or 60-second radio spots?
- Who should do the production?
- Does it matter who voices the spot?
- Who can help me with a great radio spot?
- What information goes into an ad?
- What is a motivational spot?
- What is an image spot?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: 30- second spots, 60-second spots, choosing the best radio spot, dubs, radio commercials, write to your dream customer, writing radio spots
09Apr
Included in this Episode:
Writing a great commerical:
- What’s the difference between a motivational ad and an image ad?
- What goes into a great commercial?
- Comparing your business with a competitor in your ads.
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: basics of writing ads, basics of writing commercials, copy, image ads, motivational ads, text, writing commercials, writing spots
03Apr
Included in this Episode:
Branding your business:
- What is branding?
- How do you build a brand?
- What efforts go into it?
- Who is responsible for brand building?
- What does it mean to the public?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: brand building, branding, employees, how to advertise
02Apr
Included in this Episode:
Defining your business:
- Write a meaningful mission statement.
- Develop a unique logo.
- Write a press release that will have the best chance of getting into print.
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: define your business, design a logo, how to advertise, mission statement, name your business, write a press release
31Mar
Included in this Episode:
The important first steps:
- Identifying your dream customers.
- The importance of tracking down your target audience.
- What NOT to say to media sales reps about your dream customers.
- The only time it’s OK to buy the media you like.
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: age and gender profiles, demographics, how to advertise, media demographics, target audience, target customer
