StartUP » Podcasts http://www.startupadvertising.com Advertising help for small business owners Fri, 11 Jun 2010 23:22:29 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Podcast #018 – My Book http://www.startupadvertising.com/2009/11/13/ep-018-my-book/ http://www.startupadvertising.com/2009/11/13/ep-018-my-book/#comments Fri, 13 Nov 2009 11:00:24 +0000 admin http://www.startupadvertising.com/?p=196 Included in this Episode:

My Book:

  • What’s in your book?
  • How can your book help me?
  • Can the information in your book save me money?
  • Can it save me time?
  • How is your book different from other advertising books?
  • Why did you write it?
  • Did you write your book for small business owners like me?
  • What forms of media does it cover?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!

]]> http://www.startupadvertising.com/2009/11/13/ep-018-my-book/feed/ 0 Podcast #017 – Political Advertising http://www.startupadvertising.com/2009/11/08/ep-017-political-advertising/ http://www.startupadvertising.com/2009/11/08/ep-017-political-advertising/#comments Mon, 09 Nov 2009 01:10:33 +0000 admin http://www.startupadvertising.com/?p=191 Included in this Episode:

Political Advertising:

- What is political advertising?
- What does it mean to my own advertising?
- Do politicians pay the same rates I do?
- Why do my ads get bumped?
- Can I advertise around politicals?
  • What is political advertising?
  • What does it mean to my own advertising?
  • Do politicians pay the same rates I do?
  • Why do my ads get bumped?
  • Can I advertise around politicals?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!

]]> http://www.startupadvertising.com/2009/11/08/ep-017-political-advertising/feed/ 0 Podcast #016 – TV Commercials http://www.startupadvertising.com/2009/08/12/tv_commercials/ http://www.startupadvertising.com/2009/08/12/tv_commercials/#comments Wed, 12 Aug 2009 11:00:24 +0000 admin http://www.startupadvertising.com/?p=186 Included in this Episode:

TV Commercials:

  • How long should my TV ads be?
  • What are the available lengths?
  • How can I make the most of my TV ad?
  • Can I use more than one length at one time?
  • Do I have to be present at editing?
  • Can I save money by being at the editing?
  • How much text do I use?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/08/12/tv_commercials/feed/ 0 Podcast #015 – More About Print http://www.startupadvertising.com/2009/08/05/more_about_print_advertising/ http://www.startupadvertising.com/2009/08/05/more_about_print_advertising/#comments Wed, 05 Aug 2009 11:00:07 +0000 admin http://www.startupadvertising.com/?p=183 Included in this Episode:

More About Print Advertising:

  • What type of print should I use?
  • What’s the difference in dailies, weeklies, and free shoppers?
  • Should I use coupons?
  • What should a coupon do?
  • What will make my coupons better?
  • Can coupons be too good?
  • What should I offer in a print ad?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/08/05/more_about_print_advertising/feed/ 0 Podcast #014 – Print Advertusubg http://www.startupadvertising.com/2009/07/29/print_advertising/ http://www.startupadvertising.com/2009/07/29/print_advertising/#comments Wed, 29 Jul 2009 11:00:30 +0000 admin http://www.startupadvertising.com/?p=181 Included in this Episode:

Print Advertising:

  • Should I advertise in print?
  • What size print ad should I buy?
  • How do I figure the cost of a print ad?
  • What is a column inch?
  • Do I have to design my own ad?
  • What is a proof?
  • Who is responsible for proofing?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/07/29/print_advertising/feed/ 0 Podcast #013 – Your Competitors http://www.startupadvertising.com/2009/07/22/ep-013_your_competitors/ http://www.startupadvertising.com/2009/07/22/ep-013_your_competitors/#comments Wed, 22 Jul 2009 11:00:27 +0000 admin http://www.startupadvertising.com/?p=179 Included in this Episode:

Your Competitors:

  • What can I learn from my competitors?
  • Should I advertise in the Yellow Pages?
  • How can I separate my ads from my competitors’ ads?
  • Is there a way to make my ads stand out?
  • Should I copy my competitors?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/07/22/ep-013_your_competitors/feed/ 0 Podcast #012 – More About Outdoor Advertising http://www.startupadvertising.com/2009/07/16/more_about_outdoor_advertisin/ http://www.startupadvertising.com/2009/07/16/more_about_outdoor_advertisin/#comments Thu, 16 Jul 2009 16:21:10 +0000 admin http://www.startupadvertising.com/?p=175 Included in this Episode:

More about Outdoor Advertising:

  • What is considered a good location for an outdoor billboard?
  • How much text should go into a design?
  • How do I know what the traffic flow is by any board?
  • Are neon colors best?
  • How long does paper last?
  • Is there a difference is an illuminated board and a non-illuminated board?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/07/16/more_about_outdoor_advertisin/feed/ 0 Podcast #011 – Outdoor Advertising http://www.startupadvertising.com/2009/07/01/ep-011-outdoor-advertising/ http://www.startupadvertising.com/2009/07/01/ep-011-outdoor-advertising/#comments Wed, 01 Jul 2009 11:00:10 +0000 admin http://www.startupadvertising.com/?p=165 Included in this episode:

Outdoor Advertising

  • Why should I buy outdoor billboards?
  • How do I buy outdoor billboards?
  • Which boards are best for me?
  • Which size billboards are best?
  • Do I use paper or vinyl for my boards?
  • How long does vinyl last?
  • How long does paper last?
  • What demographic groups are reached?
  • What kind of contract do I need to sign?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/07/01/ep-011-outdoor-advertising/feed/ 1 Podcast #010 – Buying TV Part 2 http://www.startupadvertising.com/2009/06/24/ep-010-buying-tv-part-2/ http://www.startupadvertising.com/2009/06/24/ep-010-buying-tv-part-2/#comments Wed, 24 Jun 2009 11:00:25 +0000 admin http://www.startupadvertising.com/?p=162 Included in this episode:

Buying TV Part 2

  • How do I get ready for a TV shoot?
  • How long is a shoot?
  • How much do I pay for reruns?
  • Is there a difference in Network reruns and Cable reruns?
  • Are first-quarter packages worth it?
  • What’s included in first-quarter packages?
  • Do I need people in my commercials?
  • Do I need release forms?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

]]> http://www.startupadvertising.com/2009/06/24/ep-010-buying-tv-part-2/feed/ 0 Podcast #009 – Buying TV http://www.startupadvertising.com/2009/06/16/ep-009-buying-t/ http://www.startupadvertising.com/2009/06/16/ep-009-buying-t/#comments Wed, 17 Jun 2009 01:05:10 +0000 admin http://www.startupadvertising.com/?p=159 Included in this episode:

Buying TV

  • How do I buy Cable TV?
  • How do I buy Network TV?
  • What are the differences between them?
  • What are the pros and cons of each?
  • Which has the best prices?
  • Which has the best programming for my business?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

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