13Nov
Included in this Episode:
My Book:
- What’s in your book?
- How can your book help me?
- Can the information in your book save me money?
- Can it save me time?
- How is your book different from other advertising books?
- Why did you write it?
- Did you write your book for small business owners like me?
- What forms of media does it cover?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!
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Tags: ad agencies, advertising, advertising help, advertising without an agency, buying radio, buying TV, help from advertising agencies, how to buy media, media ads, Outdoor billboards, print, transportation ads
08Nov
Included in this Episode:
Political Advertising:
- What is political advertising?
- What does it mean to my own advertising?
- Do politicians pay the same rates I do?
- Why do my ads get bumped?
- Can I advertise around politicals?
- What is political advertising?
- What does it mean to my own advertising?
- Do politicians pay the same rates I do?
- Why do my ads get bumped?
- Can I advertise around politicals?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com and your question may be answered on an upcoming installment!
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Tags: advertising, cable tv ads, network tv ads, political advertising, tv ad rates, tv advertising, TV rates
12Aug
Included in this Episode:
TV Commercials:
- How long should my TV ads be?
- What are the available lengths?
- How can I make the most of my TV ad?
- Can I use more than one length at one time?
- Do I have to be present at editing?
- Can I save money by being at the editing?
- How much text do I use?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, advertising advice, advertising help, background music for tv ads, length of TV ads, TV ads, TV commercials, TV editing, TV production
05Aug
Included in this Episode:
More About Print Advertising:
- What type of print should I use?
- What’s the difference in dailies, weeklies, and free shoppers?
- Should I use coupons?
- What should a coupon do?
- What will make my coupons better?
- Can coupons be too good?
- What should I offer in a print ad?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, advertising advice, advertising help, coupon advertising, coupons, dailies, free shoppers, newspapers, Print ads, Print advertising, redeeming coupons, weekly papers
29Jul
Included in this Episode:
Print Advertising:
- Should I advertise in print?
- What size print ad should I buy?
- How do I figure the cost of a print ad?
- What is a column inch?
- Do I have to design my own ad?
- What is a proof?
- Who is responsible for proofing?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: ad proofs, advertising advice, advertising help, column inches, cost of print ads, newspaper ads, newspaper advertising, Print ads, Print advertising, proofs
22Jul
Included in this Episode:
Your Competitors:
- What can I learn from my competitors?
- Should I advertise in the Yellow Pages?
- How can I separate my ads from my competitors’ ads?
- Is there a way to make my ads stand out?
- Should I copy my competitors?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, advertising advice, business competitors, competitor's ads, how to advertise, outdoor advertising, Outdoor billboards, radio, radio ads, TV, TV ads, Yellow Pages
16Jul
Included in this Episode:
More about Outdoor Advertising:
- What is considered a good location for an outdoor billboard?
- How much text should go into a design?
- How do I know what the traffic flow is by any board?
- Are neon colors best?
- How long does paper last?
- Is there a difference is an illuminated board and a non-illuminated board?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, advertising advice, advertising help, billboard design, outdoor advertising, Outdoor billboards, text for outdoor billboards
01Jul
Included in this episode:
Outdoor Advertising
- Why should I buy outdoor billboards?
- How do I buy outdoor billboards?
- Which boards are best for me?
- Which size billboards are best?
- Do I use paper or vinyl for my boards?
- How long does vinyl last?
- How long does paper last?
- What demographic groups are reached?
- What kind of contract do I need to sign?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: advertising, business signs, buying outdoor billboards, highway signs, long reads for billboards, outdoor advertising, Outdoor billboards, outdoor contracts, outdoor sales reps, paper, posters, right-hand reads, rotator programs, vinyl, visibility of outdoor billboards
24Jun
Included in this episode:
Buying TV Part 2
- How do I get ready for a TV shoot?
- How long is a shoot?
- How much do I pay for reruns?
- Is there a difference in Network reruns and Cable reruns?
- Are first-quarter packages worth it?
- What’s included in first-quarter packages?
- Do I need people in my commercials?
- Do I need release forms?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: Annual TV packages, Cable rates, Cable TV, Network rates, Network TV, Release forms, Reruns, TV commercials, TV production, TV rates
16Jun
Included in this episode:
Buying TV
- How do I buy Cable TV?
- How do I buy Network TV?
- What are the differences between them?
- What are the pros and cons of each?
- Which has the best prices?
- Which has the best programming for my business?
If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Tags: buying TV, Cable channels, Cable TV, Comparing Cable and Network TV, How to buy Cable TV, How to buy Network TV, How to buy TV, Network programming, Network TV, TV programming, TV schedules
