Do-it-yourselfers! I wrote this book for folks like you!
Advertising Made Easy
For those of you who still want to do your own advertising, but are not sure about how to go about it, and want to get the most out of each dollar in your ad budget, (you do have an ad budget, don’t you?), keep reading.
I wrote Advertising Made Easy, to give you an honest look at the various forms of media, and show you how to use them properly. Worksheets in the book will guide your advertising purchases, help you avoid costly errors and keep you organized. You can’t “try” advertising and expect it to work, any more than you can expect your business to be successful just because you come in every morning and turn on the lights. There’s a process to go through and details to nail down. Advertising is a full time job for people like me — yet small business owners are supposed to cram it into each day along with all of the other things they must tend to. Without professional help, a lot of money can be wasted. Doesn’t it make sense to spend less than $20 to prevent wasting thousands? This third edition includes quotes from CEO’s, Creative Directors of more than 30 ad agencies, as well as from advertising experts and consultants, that you will find very helpful and inspiring. If you order from amazon.com, it may display a blue cover or the white one you see here. Either way, it’s the same book inside.
The book includes great new advertising ideas, samples, and tons of savvy advice from seasoned professionals, and show you how to prepare your business and yourself for the advertising process. It gives you the lowdown on what media to buy, where and when to buy it, and what to say to your audiences.
You can order Advertising Made Easy today at Amazon.com or Barnes & Noble!
Endorsements for third edition of Advertising Made Easy
“This friendly tour of walks you through the various mediums and teaches business owners how to get a better return on their advertising dollars. From issues of how to use interns, create press releases, develop a business identity and branding, to Internet presence…this book covers more than advertising alone.
Kathy Kobliski has put together a book offering some good street savvy information for business owners to use in building their marketing model. Advertising Made Easy is a robust and well rounded book of information.”
– Gene Fairbrother is President of MBA Consulting, Inc. and one of the leading small-business experts in the United States. Fairbrother is a frequent contributor to numerous small business publications and is often interviewed by such national publications as The Wall Street Journal, The New York Times, Forbes, Fortune, and others.
“I have been a small business owner for over 30 years and from experience I will say that Kathy’s thoughts in regards to the importance of cost effective advertising are brilliant. The book is not only right on target, but an absolute must read for all small business owners. Over the years I have read every book on advertising that I could get my hands on and this one is clearly the best I have ever read. Identifying the correct market place and identifying the correct and most cost effective way to reach that market place is very well outlined in the book. My office staff is in the process of reading it.”
– Bob Anderson is Co- Founder and President of AJ’S Auto Service in Salem Oregon. Bob was named 2004 Small Person of the Year for Oregon by the United States Small Business Association and will compete for the National Small Business Person of the Year. In 2003 he was honored by the Better Business Bureau’s International Torch Awards Committee for Market Place Ethics in San Diego, CA.. In 2001 his business was chosen the number one auto repair shop in North America.
“Kathy puts great insight and excellent ideas into this advertising and marketing how-to book for small businesses. This is exactly the kind of information I needed when I started my business. It would have saved me years of frustration trying to learn it myself and also saved me a lot of money by getting hold of this material in the early years of my development. This book will teach you the fundamentals of advertising and marketing while you focus your energy on growing your business.”
- Barry Edwards, President of Creative Presentations in New Orleans, Baton Rouge, Lafayette, Dallas, and Seattle. He is the recipient of the United States SBA Business Person of the Year for the State of Louisiana, 2000, the Entrepreneur in Residence Award, University of New Orleans, 2001, and the ASTD Employer of the Year, 2000 among many other awards.
“A valuable advertising resource that begins with basics — defining your business, developing that right image, determining your target market, writing ad copy — and expands to provide detailed information about each of the various advertising mediums available and advice to help you advertise effectively. Advertising Made Easy guides you through the entire process and provides the knowledge you need to make informed decisions about spending your advertising dollars to produce results. This is an excellent resource for anyone starting a business and I recommend it to all SMEs who want the most bang for their advertising buck!”
-Vada Penner, Administrator Canadian Women’s Business Network
It’s a $20 investment that can save you thousands. Why wouldn’t you?
Order Advertising Made Easy today at Amazon.com or Barnes & Noble!
