StartUP

Included in this Episode:

Print Advertising:

• Should I advertise in print?
• What size print ad should I buy?
• How do I figure the cost of a print ad?
• What is a column inch?
• Do I have to design my own ad?
• What is a proof?
• Who is responsible for proofing?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

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Included in this Episode:

Your Competitors:

• What can I learn from my competitors?
• Should I advertise in the Yellow Pages?
• How can I separate my ads from my competitors’ ads?
• Is there a way to make my ads stand out?
• Should I copy my competitors?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

More about Outdoor Advertising:

• What is considered a good location for an outdoor billboard?
• How much text should go into a design?
• How do I know what the traffic flow is by any board?
• Are neon colors best?
• How long does paper last?
• Is there a difference is an illuminated board and a non-illuminated board?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this episode:

Outdoor Advertising

• Why should I buy outdoor billboards?
• How do I buy outdoor billboards?
• Which boards are best for me?
• Which size billboards are best?
• Do I use paper or vinyl for my boards?
• How long does vinyl last?
• How long does paper last?
• What demographic groups are reached?
• What kind of contract do I need to sign?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.