StartUP

Included in this Episode:

Buying radio:

• What radio station will work best for me?
• What information do I ask my sales rep for?
• What information do I keep?
• What are coverage maps and why do I need to see them?
• When is the best time to buy radio?
• What time of the day is the most expensive to buy?
• Are the rates negotiable?
• Do I have to buy specific times?
• How many commercials do I have to buy?
• What if a station I’m on changes it’s format?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

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Included in this Episode:

Radio commercials:

• Should I use 30-second or 60-second radio spots?
• Who should do the production?
• Does it matter who voices the spot?
• Who can help me with a great radio spot?
• What information goes into an ad?
• What is a motivational spot?
• What is an image spot?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

Writing a great commerical:

• What’s the difference between a motivational ad and an image ad?
• What goes into a great commercial?
• Comparing your business with a competitor in your ads.

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

Branding your business:

• What is branding?
• How do you build a brand?
• What efforts go into it?
• Who is responsible for brand building?
• What does it mean to the public?

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Included in this Episode:

Defining your business:

• Write a meaningful mission statement.
• Develop a unique logo.
• Write a press release that will have the best chance of getting into print.

If you have any questions or comments, send Kathy and e-mail at kathy@startupadvertising.com, or leave us a voicemail at (607) 821-2495 and your question may be played on an upcoming installment!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.